7 Steps Letter: How to become successful

by Terri Levine · 2 comments

in Blog

SEVEN STEPS TO BE FINANCIALLY FREE

Around six years ago, I had to face the reality of being miserable in my job but having to stay there to make money.    After so many years of hard work my happiness had gone south.   It is a moment that I will not like to remember the rest of my life.

I felt I was the only person with that catastrophic feeling.  I was wrong.  And the best part was that many other people have a fantastic comeback.

Reading a book from Dan Kennedy, he mentioned something about our reality.  If you don’t act today, your future will be terrible…

“Take any hundred persons at the start of their career and follow them for forty years until they each reach retirement age and here is what you will find according to the Social Security Administration: Only one will be wealthy … four will be financially secure …thirty six will be dead … and fifty four will be dead broke – dependent on their meager Social Security checks, relatives, friends, even charities for a minimum standard of living.  That is five percent successful, ninety-five percent unsuccessful”.

After reading this I know I had to change if I wanted a better future.

I decided to do some research on my own through books and interviewing people who were very successful.  After many months of research and tons & tons of notes, I started to look for a common denominator among them… for their most common behavior… most repeated vehicle to obtain their wealth… as well as their personal input of every aspect of the economic world.

One night I felt my head was about to explode

INFORMATION… INFORMATION… INFORMATION… and not a clue on how to connect all this super-valuable information given by all these super-successful people…!

Then, all of a sudden, I felt like an electric shock inside my head…!!!  (oh no!!! a short circuit caused by over-work – I  thought- !!)…. But to my surprised, I was fine, better than ever before… and with all the information making sense for the first time in months!!!

“I got it… I got it …!!!”   And I started writing for hours & hours without even stopping for a second.  I was able that night to arrange my valuable information…!!!

I came up with a “7 Step Plan” to obtain my financial freedom.  It became my every day companion, my “insurance” for a better future.  I kept it in an easy place to reach, and read it every day… many, many times…

After a few weeks of doing the same thing with consistency I started noticing a change in me …. and in the people around me (my change made them change toward me!).

Not long after that, I found my vehicle to obtain my “Financial Wealth”. In my first year after having started my “7 Steps Plan” I had an income of over $100,000, and I was on my way to my first million dollars…!!!

My life has changed like I never thought possible.  I have been able to give my family everything I always wanted … and what’s more important… I believe in myself again & I’m not afraid of the future anymore…!!!

Friends who knew me before and witnessed my “economical change”, approached me with questions on how I did it.  I told them how, and shared my “7 Steps Plan”.  They were able to achieve economic security after a few months.

I had found a proven system to obtain FINANCIAL WEALTH…!!!

… And this same “7 Steps Plan” my new friend, is what I will like to share with you today…

Since early times it has been a human desire to obtain FINANICAL WEALTH although not too many people have been able to achieve it.

But before we get into the “7 Steps” let’s define what FINANCIAL WEALTH is:

Certain economists say that FINANCIAL WEALTH is to have more money than needed to cover our prime necessities.  Enough to plan our financial future with peace of mind.

For some others to feel they have FINANCIAL WEALTH, means to have huge quantities of money.  For others it’s just having enough for certain things.  Either way, to have money, is the main goal.

THE SEVEN STEPS that I will share with you now, will help you draw a plan to reach that dream objective … and more…!

Let’s start …

First  step: YOU MUST DEFINE CLEARLY AND PRECISELY WHAT YOU REALLY WANT.

Many people fail in life because they don’t really know where they want to go or what they want out of life.  You can hear them saying:  “I want to make a lot of money … I would love to travel the world … I would love to have a beautiful house… I want this or that…etc, etc, etc.”   But the truth is that they don’t really know what they want …!

So our first step now will be to take pencil & paper and write about what you really desire out of life in a clear and precise way.

I can hear you asking….

Is that really needed . . .?  Why . . . ?

It’s very simple…

If you don’t know where you are going, how do you know when you have arrived…?  How to strive for something if you don’t if you don’t know for what…?

That’s why you’ll take a 3×5 card and put it in your pocket or purse or any other place that will be easy to reach.  For a whole week, every time you think of something that you would like to have or have to do, write it down on the card.

Let me give you some ideas of things you might want:  a new home… a second home…  a new and better car … amount of money you want to earn monthly or yearly … where to go for your dream vacation … how much you want to save … etc, etc.

Once you do this, you will have taken a big step toward your FINANCIAL WEALTH.

Next you will:

1-   Write everything in the order you feel is most important for you.

2-   Write the date when you would like to reach the goal.

3-   Figure out the amount your goal will cost or the amount you want to earn each month or each year.

Let me give you an example to make it easier:  Let’s say you have decided to earn $10,000 a month starting six months from now.  (This might sound impossible to you, but the amount you can earn is unlimited, (you can do it … if only you can believe it).  Write this amount and date clearly … and keep it in a place where you can see it every day as a reminder of your goal or goals.

With this you have finished STEP ONE toward your FINANCIAL WEALTH.  It wasn’t so difficult, was it…?

Second Step:  FIND A FINANCIAL VEHICLE  (WAY)  THAT WILL HELP YOU SECURE YOUR GOAL.

There are proven ways that will help you get your FINANCIAL GOAL.  The first one everybody thinks of is a JOB:  but the word JOB means Just Off Bound …!!

The reality is that just a handful of individuals may claim that they got their FINANCIAL INDEPENDENCE through a job.  It really does not have to make sense to repeat the same mistakes other people have already encountered:

FACING RETIREMENT DEPENDING ON THEIR INCOME FROM THE SOCIAL SECURITY SYSTEM ONLY.

Definitely this is not a way that I will suggest you follow.

GETTING A COLLEGE DEGREE for many people is the way to go, although any one can tell you that having a college degree will not give you the financial security you are seeking.

More and more graduates everyday find out that they must really be lucky to get a job where they can apply and get paid for all the knowledge they got in college.

AND MY OPINION IS, that going to college is a necessity, but will not secure your financial future at all.  You must find a vehicle that will lead you to obtain your financial goals.  I will mention three “ways or vehicles” that you can look at … and I will point out the I have chosen.

VEHICLE NUMBER ONE:  Start Your Own Business.

Having our own business is one of the dreams many people would like to achieve in life.

Having a business will give you a lot of positive things, like: freedom to act …, being able to apply your creativity…, face daily challenges that will help us become a better person, etc.  Also having a business will give us a lot of headaches, with things like employees, big investments, inventory, etc.

Statistics show that 95%  of all business will fail within the first 3 years.

To start your own business you will need experience and knowledge of what you will be doing.  If you have the energy and don’t mind the challenges this will be a great option … Instead of going for a job where you take most of the blame and maybe a little recognition, you’ll be doing it for yourself.

VEHICLE NUMBER TWO:  Franchises.

This can give you all the advantages of your own business and will also eliminate the risks that a traditional business offers.

Out there you can find a lot of successful franchises, but they all require a HUGE amount of money to start up.  If you don’t have that kind of money to start, chances are you will not be able to take that path.

On the other hand, if you have the money this could be a fantastic vehicle to achieve your financial freedom.

VEHICLE NUMBER THREE: Network Marketing.

Dr. Charles King from the University of Illinois in Chicago called network marketing “the last bastion of our capitalist world to achieve financial independence with little investment …”    Network marketing is also known as “multilevel”.

You can find a great number of companies developing network marketing: and, in a constant way, they have helped a lot of people to be financially free.

These companies will supply all their members the necessary information and guidance to help them achieve their success.

They give all this help – and much more- merely because the only way for these companies to be successful is by helping their members to become successful first …!!!

Which is a very interesting point ….. Because it’s not always that we find- when starting a new business- experienced people willing to share their knowledge and experience with us, so we can obtain success…!!!

This is the vehicle I chose, and these are the four main reasons for my decision:

1-   Little start up money.

2-   Tremendous opportunity to have passive income.

3-   An incredible change to expand internationally.

4-   To maximize my self-development in quantum leaps.  It gave me the opportunity to help myself by helping others obtain what they want in life, as mentioned by Zig Ziglar in one of his books as the formula to be successful.

That’s why I’m always looking for a few special individuals that will like to duplicate what I have done…

If you are the type of individual with the right desire;… who is willing to learn … has a dream to fulfill … and … would like to team up with a winner, someone that really knows what she’s doing, please, call me at 1-877-401-6165 (24 hours/7days).  Leave your name and number and ask for “MY SPECIAL OFFER AND PILOT PROGRAM FOR WINNERS”.  I had to pay the price to lean with a lot of hard work and trial and errors … you don’t have to go through the same thing…!  Team up with me and I will share with you all my experience and hard obtained knowledge of all these years, so you can obtain faster results.

Don’t wait, call now!!!!!!!!!!!!!!!!!!!

Third Step:  STAY AWAY FROM NEGATIVE PEOPLE.

Take this suggestion very seriously.

PLEASE…, PLEASE …stay away from those people who only talk, think or act in negative ways … Negative people will take you down with them .. Don’t let anyone steel your dream…!!!

Find new friends if you must … Life is too short to let it be jeopardized by negative influences.

Fourth Step:  DON’T BE A HUMAN LOBSTER.

I will include a poem by Dr. Orrision Swett Marden that explains every clearly what I mean by being a lobster:

THE HUMAN LOBSTER

A lobster,

When left high and dry among the rocks

has no instinct and energy enough

to work his way back to the sea,

but waits for the sea

to come to him.

If it does not come,

he remains where he is and dies…,

ALTHOUGH the slightest effort

would enable him to reach the waves,

which are perhaps within a yard of him.

THE WORLD IS FULL OF HUMAN LOBSTERS:

PEOPLE STRANDED ON THE ROCKS

OF INDECISION AND PROCRASTINATION,

WHO,

INSTEAD OF PUTTING FORTH

THEIR OWN ENERGIES,

ARE WAITING FOR SOME

GRAND BILLOW OF GOOD FORTUNE

TO SET THEM AFLOAT…!!

(This step does not need further explanation).  JUST … DON’T BE A HUMAN LOBSTER !!!!!!!!!

Fifth Step:  TAKE ACTION !!!

If you decide to do something …, you know you want it with all your heart … but don’t take action, nothing will happen …!!!  You MUST research, you MUST think, but by all means you MUST take action …!!

Not making a decision is a decision itself.  You have to ask yourself … how can you get where you want to be if you don’t start any movement…?  If you don’t take the first step…?

Act today.  DO NOT leave for tomorrow what you can do today !!!!!

Sixth Step:  ALL EXCUSES ARE EQUAL.

No matter which excuse you can give …, or which excuse you choose to give … there is NOT a good reason to be a failure …!!

Look back five years, can you see yourself at that time..?  What happened during those five years…?  Did you get what you wanted…?  If not …, WHAT IS YOUR EXCUSE…?

It’s hard to face reality … It can HURT to face reality … I can understand that …I’ve been there many times … But I can also tell you … “Don’t look back to recriminate yourself … Now is the time to move forward …, now is the time to make the decision …, Now is the time to make the necessary changes to have a fantastic future!!!”

Seventh Step: START SAVING …!!!  SAVE …. SAVE … AS MUCH AS YOU CAN …!!!

You can make all the money you want, but if you don’t have a plan to save it, you will never get to your golden mountain!!!

Start with a little … Then increase that amount step by step… You MUST save …, save…, save … and remember … all excuses are equal!!!

These are the seven steps I have promised you, but I must add two more that I learned after I finished with my original plan:

Number Eight:  SURROUND YOURESELF WITH PEOPLE THAT KNOW WHAT THEY’RE DOING, LEARN FROM THEM.  APPLY WHAT THEY HAVE DONE, TO GET WHERE THEY ARE NOW.

Number Nine:  (This is the most amazing step of all, that’s why I saved it for last):

HAVE TOTAL FAITH IN THE UNIVERSE/GOD/A HIGHER POWER  …!!! THANK GOD FOR EVERY THING YOU HAVE …!!!  NO MATTER WHAT…!!!  AND DON’T FORGET TO THANK HIM FOR THE WEATLH AND ABUNDANCE THAT IS COMING YOUR WAY!!!

Following these seven steps … plus two, you may achieve what you really want out of lie … I can’t promise for sure you will be successful, but .. These STEPS worked for me … they worked for others who, like me, were willing to pay the price … why not for you?

Remember, I am always looking for a few individuals to expand my business.  Sharing with them success formulas and secrets to achieve financial independence.  Walter Dickson, Ricky Alivera, Susan Randolph and many others are good examples of people who, at one time, were totally bankrupt – emotionally & financially.  Today they are making their dreams come true by achieving their FINANCIAL WEALTH…!!!

But if you are full of excuses and think the world is guilty for your terrible life, please…, DON’T CALL ME…!!!

BUT … ON THE OTHER HAND … if you are a person willing to learn how to become financially independent …; how to turn disappointment into success …; how to be the best you can be … PLEASE act now…!!!

No more excuses, do it now…!!!  MY “SPECIAL OFFER AND PILOT PROGRAM” has been tailored to see fantastic results in 30 to 90 days.

DON’T LET THIS OPPORTUNITY PASS BY WITHOUT FINDING OUT BY YOURSELF…!!!

CALL ME NOW … !!! 1-877-401-6165

Don’t ever forget that:

ONLY THOSE WHO RISK, DESERVE TO WIN!!!

And

ALWAYS… ALWAYS…

STRIVE FOR THE BEST!!!!

I wish you all the luck in the world!

Terri Levine

P.S.  How you deal with failure determines whether or not you will be successful in life.

Apply these principles with passion, and you will see changes in your life you never thought possible … Best of luck!

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Take Control of Your Life

by Terri Levine · 0 comments

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Do you control your life or does it control you? Do you feel caught in a perpetual tug-o-war between the needs of your family and the demands of your work?  Do you feel like your career no longer stretches your imagination or excites you?  Dread going to work in the mornings?  If so, you’ve got a lot of company.  Balance has become the Holy Grail in the new world of work.  What is balance?  Let’s begin by talking about what balance is not.  Balance is not about squeezing as much as possible into every second of every day.  Balance is not about double booking your schedule or worshipping a ten page “To Do” list.  Balance is not about being a slave to email.  No, balance is about savoring life.  Balance is about listening to your favorite music or eating lunch in the sunshine of a beautiful day.  Balance is about making choices that allow you to be YOU in the best way possible.  Achieving balance begins with tossing out time management tools.  Realize that time management tools are just that — tools.  They are only effective when used in the right situation.  Would you use a tape measure to plug a leaky pipe?  Probably not.  Too many of us have blindly embraced a generic “one-size-fits-all” time management lifestyle in our quest to squeeze more things into our lives.  But ask yourself … Do you really want to do MORE things … or do you want to do MORE MEANINGFUL things?  Go for balance.

Two years ago, I was frustrated at work, tired, and feeling that I was trapped in a job I hated and a career that took away all my time, leaving no time for family, friends, and life.  Now I realize that my having a career that is a natural extension of who I am, one which I am passionate about, having time to enjoy my family, my friends, my hobbies, and taking the time to take extraordinary care of myself EVERY day, I have created the space to do what I love and love what I do.  It wasn’t easy.  I kept finding excuses.  “I can’t get to the gym because I have to work all the time” and then because I didn’t get to the gym I was tired all the time, and being tired meant I had no energy to get to the gym so even IF I had the time, I had no energy and on and on.

One day, I woke up and said STOP.  I realized that I was most important and not the income I generated, or the career I had.  I began taking care of just me and saying no to things that didn’t feel nourishing to me.  I realize that many of my coaching clients are faced with the same question of how to make time to care for themselves.  I say, if you care about yourself and your family and friends, then you do it.  If you don’t care about yourself or others, and only are focused on being an income source, I think you are missing the point of being on the Universe.  Maybe I’m way off here, but my clients seem to get it.

Do you have a hard time taking extraordinary care of yourself?  Many clients tell me that the concept of taking extraordinary self-care makes them feel somewhat selfish, and I say, “Yes, … so?”  What is wrong with taking extraordinary care of you?  Why not treat yourself the way you deserve to be treated?

Here are some rituals that I have discovered to help you ease into finding ways to get to the extraordinary self-care place:

1.   Buy yourself flowers.

2.   Get up early and have your breakfast outside.

3.   Buy a cozy robe.

4.   Enjoy a cup of hot tea or flavored coffee.

5.   Listen to a tape that makes you laugh.

6.   Sing.

7.   Dance.

8.   Stay in bed late.

9.   Sit and do nothing for 20 minutes.

10. Go for a walk.

What happens when you begin to engage in extraordinary self-care?  Clients report that they feel more self-acceptance and learn that self-care comes from and ends with them.  They tell me they find their own happiness inside and are able to make decisions that support them.  For me, it has been the way for me to live my dreams and know what is in my heart.

I have many things pulling at me each day for my attention.  In order to balance it all out, I start by looking at myself and not others.  I have practices that take care of my physical and emotional needs every day.  I eat regularly, yet moderately.  I don’t smoke, I take in minimal amounts of alcohol, I have daily quiet time, I mediate, I journal, I read, I take baths, I work-out, and on and on.  By taking care of my body and my mind, I then have room for others.  But it is always ME first.  Selfish, why YES, it is.  Then I have space to add things and people I love which bring me delight and passion and make my life so wonderful.  I have energy for my family, colleagues, friends, and everyone else because I am not exhausted.  The key is to find the balance between ME time and OTHER time.  Once I know what I need for myself, I know what I have left to give to others.  I identify the people, places and things that I choose to spend my time with.  I say no when something doesn’t fit in and always think if I need more time for me first.  By finding this balance, I am happier and feel much more freedom.  Remember that this balance can change daily and keep checking your needs.  Be very selfish and you will then have more to give to others.  Find your own personal extraordinary care rituals and begin to allow yourself to enjoy life.  It is rushing by you.

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THE BLESSINGS IN COMPLAINTS

by Terri Levine · 0 comments

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When a customer calls to tell your company that they are unhappy with something, look at this as a blessing. It is a blessing as they are bringing their perception, which is their reality, to you and giving you a chance to shift this perception. It is also a blessing as often customers can point out what didn’t serve them allowing you to make your systems or operations more customer-friendly. To hear the customer fully, do the following:

1. Listen without being defensive. Assume the customer is RIGHT and distance yourself from your pride in the company. Listen although the company was some other company you were not associated with.
2. Ask questions. Gain as much information and understanding as you can so you fully understand and have clarified what exactly the customer is saying and how they are feeling.
3. Understand expectations: Find out how the customer would handle this or prefer this to be. Ask them about their expectations and what would be right for them.
4. Be grateful. Thank the customer for what you have learned and for sharing with you.

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BUILDING RELATIONSHIPS WITH YOUR CUSTOMERS

by Terri Levine · 0 comments

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Think about the companies with whom you deal and your reasons for giving them your business.  Sometimes, it isn’t about price or quality, or even excellent customer service… so, what is this elusive attraction, and how can you employ it to grow your own business?  Sometimes, it is a natural bias towards a certain company brand, and if so, what it is that attracts such loyalty in you.  “Loyalty” being the key word here.

You may have come across the term “ladder of loyalty ,” which describes the various levels of customers your business enjoys. You may have read about “suspects” – people who haven’t even heard of your business yet; prospects -  those in your target market; customers – may have done business with you once or twice; clients – those who return time and again, and then “advocates” – those who think your business is the best thing since sliced bread and can’t wait to tell everyone.  Your aim is to promote your customers into advocates.

Consider your bond with your customers and clients in terms of relationships.  If you build up a solid relationship, loyalty will be your reward.  When you consider that your competitors also offer low prices, excellent customer service, and possibly top name

brands – clearly it will take something more than these to establish a worthwhile “relationship.”

Think of your good friends.  You are interested in them and you understand them, and vice versa.  You will do things for each other without expecting anything in return.  You share honesty and trust.  You help each other.  Lastly, you keep in touch.  Loyalty exists between you!

These are the qualities you need to establish between yourself and your customers. To make “friends” with your customers, to establish that relationship, first you have to understand them.  What do you know about them?  Who are they?  What do they want?  Are you providing a product or service that they really need?  Do you provide value for money?  Are you dealing with them as you would with a good friend?

Don’t expect miracles immediately.  As with new friends, you aren’t likely to establish a relationship with a customer on the first transaction.  Make sure you keep good records of all your customers – so you know how to keep in touch and you know what interests them.  Then “keep in touch”.  It might be with a newsletter, a personal letter, a flyer, or a phone call.  Offer them interesting information that you know will be helpful to their business.  Show interest in them as you would with your own friends.  This interest will pay off and your customers will gradually turn into loyal clients who will want to tell all their friends about you.

There are many stories around of competitors who send their best clients to the opposition because they know the opposition has a special sale on which can benefit their client.  The client is impressed and grateful.  The client remembers… and remains a loyal client because you have now proven that you really do have their best interests at heart.

Increasing your customer base will gradually become a cheaper exercise as more of your customers climb this ladder of loyalty, and word of mouth from those experienced in dealing with you can achieve more than any expensive advertising campaign.

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Stay Hungry and Become a Success Business

by Terri Levine · 0 comments

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One of the main differences between mediocre business people and
highly successful business people is their appetite for “more”… they are ALWAYS hungry for something more. Having achieved a major goal, they are not satisfied just with that and will immediately start working towards the accomplishment of a new goal. Their success comes from constant action, constant movement towards new goals. Think of Richard Branson, for example!

Being hungry and moving forward need not always entail new ideas.

Perhaps, if you think of the project just completed, you may think
of something you wish you had done better or differently – this is a healthy hunger and great results can come from trying to appease it.

Hungry people realize they don’t know everything, but they don’t stop searching and trying to learn new things.

Are you maximizing your talents and those of your staff? Develop yourself and those who work for you to their fullest potential. Pinpoint areas where each different talent may excel and don’t be afraid to experiment. Hungry people try new things -You won’t know if you don’t try!

Hungry people are competitive and want to outdo themselves. Their hunger fuels their determination and their efforts.

While many people would be satisfied with the accomplishment of one goal and sit around enjoying a celebratory champagne, hungry people have enjoyed one glass and have now left the room, donned their thinking caps and are already off in search of their next win.

Hungry people keep their eyes and ears open for new opportunities and they march to the beat of their own drum.

There is nothing wrong with being satisfied with what you have or where you are – you should be satisfied with what you have and where you are. It’s just that if you do want more, wishful thinking will not get it for you. You need a healthy appetite!

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The Top Ten Ways to Shift to Attracting Clients

by Terri Levine · 0 comments

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  1. 1. Shift from personalities to operating systems.

Most insurance professionals run by their personality.  A longer-term, successful approach is to systemize your business to avoid burn out and business resentment.

  1. 2. Shift from adding value to doubling expectations.

If you give too much to your client, they will feel overwhelmed.  The goal is to exceed their expectations and to wow them, not just to provide value or “stuff”.  When you exceed expectations, you will get referrals.

  1. 3. Shift from selling to educating.

Selling is a way to convince someone to purchase something.  Educating is being honest vs. seductive with the client, giving them a straighter story.

  1. 4. Be interested, not interesting.

People want their insurance agents to be interested in them, not just offer an interesting product.  Insurance sales are most effective when you demonstrate an interest in your potential client versus a flashy brochure or financial report.  Ask them questions and stop giving slick answers.  Be credible, not impressive.  Plenty of business will find you if you demonstrate a sincere interest in the person you are speaking with instead of talking or “pitching” them.

  1. 5. Focus on beneficiaries vs. clients.

The client is the one buying your product.  The consumer is the one who may ultimately use the long-term care insurance.  The more you think about the consumer, the better.  Now consider the beneficiaries.  This could be the spouse, children and others that will benefit by your sale of long-term care insurance.  Think 2-3 generations down and include all the players as you design and expand your business concepts.

  1. 6. Attraction vs. advertising/promotion.

Invest in sponsoring special events for clients or potential clients such as picnics, golf tournaments, an informative website, etc.  People are numb to advertising, brochures and promotion.  They are attracted to people who are great at what they do, offer a great service, anticipate their needs, tell the truth, and fully listen to and respond to them.  This is the nicest, cheapest and easiest way to get clients.

7.   Structure vs. momentum.

Structure comes from having systems in place, which will accelerate your momentum.  Momentum by itself will fade.

  1. 8. Agent vs. consultant.

An agent sells a product.  A consultant is more than a seller of a product.  You are the center stage of a highly emotional transaction.  You have the opportunity to be part of a highly intimate relationship with your client.  Educate your clients about who you are – not just what you do.

  1. 9. Team 100 vs. Rolodex.

Create a list of 100 key people in each business line you can think of from

A-Z.  Your clients will have many needs.  You are in a position to refer dozens of service providers to your clients.  Ask each team 100 person to do the same for you.  Forget the Rolodex of people you aren’t connected with.

10. Referral business vs. leads business.

Many agents believe they have a referral business, when in fact they have a word of mouth or leads business.  A deliberate organized referral business is predictable and measurable and will result in automatic business growth.

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Afraid to Sell?

by Terri Levine · 0 comments

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SUCCESSFUL MARKETING STRATEGIES: BUILDING YOUR BUSINESS WITH EASE

Put simply, marketing is the communication between a potential customer or client and a professional.  It fills the gap between simply having great products or services and letting people know they are available and how to access them.  Through marketing, potential  customers learn of your services.  The focus of marketing is usually customer satisfaction combined with communication of services or products.  Marketing is  typically based around meeting potential and current customer needs.  The communication of how you fill the needs is the marketing strategy or message.  Often our services are promoted by word of mouth.  This is certainly a great approach because of the power of a personal referral.  We can not relay on this concepts nor can we rely on the belief that if we give great service we will get customers.

We can never be so wrapped up in providing our services that we think people need it and want it.  We have to determine what target marketing of the population needs our services or may be attracted to our services or products.  Going beyond this purely service approach means we need to educate potential customers about our benefits.  We have to know what the pubic wants, needs and what they value.  Once this is established we can then communicate our message to the target population through promotional efforts.

Many professionals who are providing a service have trouble realizing that selling is a positive word.  Selling is beneficial in bringing clients in the door.  Selling is an honest and ethical profession and can improve the bottom line.  Let’s begin our marketing success with a discussion of person to person selling.

By person to person selling, I am speaking of the interaction between a representative of company with a product or service to sell and a potential customer with a need that the product or service can fulfill.  Person to person face to face interactions is the most powerful way to get your message across.  This type of selling comes naturally to all of us.  We are simply meeting with another person, hearing their needs and describing our services.  As we engage in active listening we then tell the customer how our services meet their needs and let our enthusiasm about our service come across.  During this interaction the potential client should realized how much we care about our clients and they should hear how our services benefited our clients in the past.

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Entreprenerus Need Focus

by Terri Levine · 0 comments

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Are you an entrepreneur?  Are you finding yourself with more ideas than you can handle?  Many entrepreneurs report feeling out of focus with their work consuming their lives.  They say they are so centered on making money that they often lose perspective in many other areas.  Many entrepreneurs even thrive on chaos.

You can be an entrepreneur who develops into a wise and successful businessperson.  You can have a more balanced life.  How?  Here are some simple steps for transitioning from entrepreneur to businessperson.

First, instead of working on many ideas or projects, only work on two or three simple projects.  Get the focus narrowed down immediately.  Instead of consistently starting a new project, slow down.  Actually, take a break between one project and the next.  Design your business around your life – not your life around your business.  Learn to enjoy your life and you will enjoy your business more.

Often, entrepreneurs work very long days.  When I get them to focus on spending time enjoying life and actually putting in fewer hours, they are shocked that their productivity is actually increased, not decreased.  As the entrepreneur learns to manage themselves better they become more relaxed and their business flows better.

When making the shirt to a businessperson, the entrepreneur needs to confide in one or two supportive partners.  These support structures will help the entrepreneur to enjoy making money and concentrate less on making lots and lots of money.  Making money can be fun and it’s great to sit back and enjoy it!

If you are living on the edge with little or no financial reserves, decide to set up a strong plan to have a one-year reserve established.  Not only will this take pressure off you and give you some security, but also it will allow you to enjoy serving your clients rather than trying to win them over or sell them.

As a businessperson, the entrepreneur must be able to release ideas and concepts that aren’t working and be profit driven rather than revenue driven.  Frequently entrepreneurs come to me with a business that isn’t growing or is shrinking.  When I coach them, we often find the answer is usually that they are too attached to ideas that need to be set aside and are so caught up in increasing sales and revenue that they are not making the kind of profits they deserve.

So, relax.  Do fewer projects.  Take time for yourself and your family.  Create balance in your life and enjoy what you have already established.  You will find that your business will gain more profits when the business owner is calmer and is willing to put direction and focus into themselves and their business.

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All Systems GO!

by Terri Levine · 0 comments

in Blog

Growing a business and increasing market share in tough economic times can be a daunting task, and sometimes very frustrating.

But it doesn’t have to be. Not if you have a well thought-out plan… a step-by-step system that has been time-proven to produce measurable, quantifiable and predictable results.

But true “systems” are not often found in most businesses. Most small and medium-size business owners or managers operate their businesses on a whim or by the seat of their pants, and then wonder why they’re not getting the return on the investments of their time, effort and money that they think they should.

A real “system” is something that you do 10 times, and 4, 5, 6, or 7 of those times, you get a result that you can count on. That’s why it’s called a “system.” When your business operates by such systems, life is so much easier, business is fun once again, and worries can become a thing of the past.

That’s what you’ll learn in the Overnight Cash Surge seminar. You’re going to leave with plans, structures, and systems ready to implement as soon as you get back to your business.

The title, “Overnight Cash Surge” was created on purpose. Because that’s exactly what can happen in your business when you implement what you’ll be learning from this fast-paced, information-packed seminar.

And on top of it, you’ll be helping fund the dream of our young Make-A-Wish candidate. When you can spend one day, a handful of dollars, and leave with more ideas than you can implement in a
month… PLUS help a child live their life’s dream… it doesn’t get much better.

I sincerely hope you’ll be joining us. It’s going to be a great time and I’d love your participation!

To register for one of our space-available seats, www.overnightcashsurge.com

To download your Business Doubler Fast Start Guide, http://overnightcashsurge.com/businessdoubler.htm

I hope to be seeing you at the event!

Terri Levine

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Win the Business Olympics And Take Home The Gold

by Terri Levine · 0 comments

in Blog

So many people are watching the Olympics and rooting for the gold to come home to their country. I am rooting for my VIP client’s and their businesses to take home the gold.

You see when businesses follow the simple things I teach they accelerate their revenues without spending money on marketing so they have a huge increase in bottom line profits.

Most businesses need a marketing fast track to success and don’t have a proven marketing model and are throwing up ideas hoping some of them will work and stick.

I look for my business owners to move from spending a lot of money on ineffective marketing to getting great remuneration for their time and owning a recession proof business.

Business owners struggle with lead generation and closing sales and retaining clients… by learning 4 simple moves, they can take home the gold and win the business Olympics when they understand the systems that work to make gathering leads, securing clients and retaining clients a system that works.

If your business is not positioned to win the Olympics what do you plan to do about it?

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